Operating software for business owners.

You focus on your business. We handle what runs behind it.

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Penny
Hey 👋 I'm Penny — your autonomous 24/7 bookkeeper.
✓No setup. No spreadsheets.
✓Clean books, real profit, tax-ready.
✓Drop your email below ↓

No spam. No pressure. Unsubscribe anytime.

Where we're starting · based on research

100+ founders. One loudest pain.

You started a business to do the work. Not to chase receipts, chase payments, or untangle a spreadsheet on a Sunday.

Today · scattered
Stripe
$4,820
PayPal
$1,240
Bank
$8,100
Credit card
−$2,340
Receipts
12 unsorted
Invoices
3 overdue
P Penny
With Penny · one view
Real profit · this month
$8,420
Revenue $14,200· Costs $5,780
Books✓ clean
Tax readiness✓ on track
Late invoices↪ nudging
Today · scattered
Stripe$4,820
PayPal$1,240
Bank$8,100
Credit card−$2,340
Receipts12 unsorted
Invoices3 overdue
P Penny
With Penny · one view
Real profit · this month
$8,420
Rev $14,200· Cost $5,780
Books✓ clean
Tax readiness✓ on track
Late invoices↪ nudging
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Introducing

Meet Penny.

A FounderFirst product · bookkeeping, first.

An autonomous 24/7 bookkeeper for business owners.

How Penny works

A conversation, not a chore.

So what do I actually have to do?
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Connect Stripe, your bank, your card — anywhere money moves. I watch it 24/7 and sort every transaction the way your CPA needs.
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A few times a week I'll ping you — "business or personal?" One tap. Done.
That's it?
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That's it. Your books stay clean, your real profit stays clear, and I'll chase your late invoices for you.
01 · Clarity

Know what you're actually making.

Real profit · April
$8,420

Real profit, not just revenue. Updated as the money moves.

02 · Cash flow

Never chase a late payment again.

To: Acme Studio
Invoice #1042 · 14 days late
Hi Sarah — just a friendly nudge on invoice #1042…
✓ Sent by Penny · 8:02am

Professional reminders — sent from your email, in your voice.

03 · Tax ready

No scramble come tax season.

Income categorized100%
Expenses categorized100%
Receipts matched96%
CPA export ready✓

Clean books, CPA-ready — every day of the year.

Try Penny

See Penny work — for real, right now.

Connect an account and Penny starts watching. She categorizes every transaction and shows you a card. You confirm with a tap — she remembers it next time.

Want Penny watching your books for real?

Join the waitlist
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Penny

Want to try me?

Drop your email — I'll save your spot and cover your first 3 months of bookkeeping.

01
Drop your email

Takes 10 seconds. That's the whole sign-up.

02
3 months on us

Your first 3 months are free when your spot opens — no card needed.

03
Refer & stack months

Each founder you refer adds a free month — up to 12 total.

No spam. No pressure. Unsubscribe anytime.